The “Don’t let strangles take hold of your yard” campaign will feature programmatic banners and pay per click advertising.
The strangles initiative will directly target horse owners interested in horse health and disease prevention, based on their online browsing history, and encourage owners to contact their local vet for further information.
The three-month campaign will launch across the UK from the beginning of Septembe.
It will seek to help educate horse owners on the two most important aspects of disease prevention, biosecurity and vaccination.
Owners who wish to hear more can click from the strangles online advertisement through to the Dechra website and download information about strangles including treatment, outbreak management and disease control.
This includes Dechra’s horse owner leaflet and video on biosecurity.
“Strangles is greatly feared by the equine industry due to its infectious nature and the potential severity of clinical signs,” comments Emma Jennings, equine brand manager at Dechra.
“Our exciting new digital strangles campaign will ensure that horse owners are fully aware of the importance of biosecurity and vaccination in helping to prevent the disease hitting their premises and will steer them to their local vet for further information.”
For further information on Strangvac visit the Dechra website.
