Hill’s Pet Nutrition and Vet-AI working together to improve the lives of veterinarians and pets - Veterinary Practice
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Hill’s Pet Nutrition and Vet-AI working together to improve the lives of veterinarians and pets

Hill’s Pet Nutrition is investing in veterinary technology company Vet-AI to help provide preventative veterinary care and ease pressure on veterinary professionals

Hill’s Pet Nutrition, a global leader in science-based pet nutrition, and veterinary technology company Vet-AI, have entered into a strategic collaboration to advance Vet AI’s mission to provide preventative veterinary care and ease pressure on veterinary professionals.

Hill’s Pet Nutrition is investing in Vet-AI, alongside a third investment from Correlation One Holdings (“Correlation”). These combined investments will support Vet-AI to further scale-up operations. Crucially, the backing of both investors will help to improve the lives of veterinarians and pets.

This important strategic collaboration will enable Vet-AI to provide AI-powered technology solutions and assistance to veterinary practices, bringing a global perspective to the industry to address the rise in demand for veterinary care. Vet-AI’s innovative app, Joii Pet Care, provides a range of tools for veterinary practices so that a higher proportion of in-practice resource can be utilised for more complex procedures – helping to reduce workload for veterinary professionals while increasing engagement overall.   

It will also open up digital veterinary care to millions of pet owners through the Joii Pet Care app, which includes a free pet symptom checker that helps pet owners better understand their pet’s problem. It also allows pet parents to consult with an RCVS-registered veterinarian online 24/7 in the UK or book an online pet behaviour session. Working with established brand Hill’s Pet Nutrition will also add nutrition expertise to the Joii Pet Care offering.

Veterinary surgeon Dr Robert Dawson, co-founder of Vet-AI, said: “This important work gives us the ability to provide a truly holistic veterinary care offering, underpinned by expert knowledge and innovative technology. Nutrition is fundamental to the life of a healthy pet and we’re delighted to work with the esteemed Hill’s Pet Nutrition brand in combining our collective knowledge and expanded veterinary network. Together we can improve the lives of pets and vets across the globe through improved data insights. 

“It’s no secret that veterinary practice colleagues are under increasing pressure. Our mission is to do all we can to alleviate that. I’m proud that Vet-AI, alongside our partners, can build on a way forward for the industry to deal with rising demand in a way that retains knowledge and passion within the sector.” 

Dr Hein Meyer, director of professional and veterinary affairs at Hill’s Pet Nutrition, added: “We see Joii Pet Care as a powerful tool veterinary surgeons can take advantage of to alleviate stress and free up time and resources. Joii supports veterinarians by clearing more time for procedures that require their skill and expertise. We think vets will appreciate Joii’s many helpful functionalities, such as tele-triage, online follow-ups and check-ups.

“One of our top priorities is fostering and continually investing in the health, longevity, and satisfaction of our veterinary network. We see our work with Vet-AI as another step towards supporting veterinarians across the world.”

Vet-AI was founded in 2017 by entrepreneur Paul Hallett together with veterinary surgeons Dr Robert Dawson and Dr Sarah Warren. The trio set out to improve engagement and access to veterinary care and since launching its revolutionary app Joii Pet Care, they have conducted well over 150,000 consultations online and have received over 70,000 five-star reviews across platforms.

Joii Pet Care offers a “virtual veterinary clinic” created by world-class veterinary surgeons with the goal of taking some of the burden off local veterinary practices with preemptive tasks that pet parents can perform online directly in the Joii Pet Care app. Its functionalities include a free symptom checker, paid, in-app video calls with veterinarians and free vet nurse calls.

Paul Hallett, co-founder of Vet-AI, added:  “We’re delighted to confirm these really important funding rounds with two long-term strategic partners. They will help us undertake innovative work to provide a much-needed bridge between digital and face-to-face veterinary care. This combined approach will support even more pets and clinical professionals to thrive. 

“We are focused on doing all we can to ease pressures in the industry while providing convenient and affordable access to veterinary care – underpinned by cutting-edge technology. Our natural collaboration with both Correlation and Hill’s Pet Nutrition mark an exciting chapter in the next stage of that journey.”  

Egbert Le Roux, director of Correlation, said: “We have been very impressed with the Vet-AI team to date and the way they approach their mission. We’re very much looking forward to working with them alongside Hill’s Pet Nutrition on the next chapter.”

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