As one of the largest and most noted dairy auctioneers in the UK, Harrison and Hetherington
are at the forefront of promoting and marketing elite dairy genetics. The company announces it will hold a pioneering new online sale, titled Global Connection Sale in April. This dedicated virtual sale will have consignments from across the world and will see the highest quality show cows, heifers embryos and semen go under the hammer. The auction will go live on 19 April with bidding commencing on Friday 23 April and will end of Tuesday 27 April.
This new genetic sale follows on from Harrison and Hetherington’s hugely successful series of online sales and auctions, designed in response to COVID-19 restrictions. This unique online sale will have breeders from around the world give commentary on each lot with insight and knowledge that sometimes does not appear in a sale catalogue.
Already, considerable interest has been received from prospective buyers and sellers across the globe. Elaborating on this, Glyn Lucas, Senior Dairy Auctioneer for Harrison and Hetherington said:
“We are absolutely delighted to be able to now host this exciting new event for the industry, given the year we have all just had. We have all felt the effects of the pandemic making us all feel just that little bit further apart and I hope the Global Connection sale will be an opportunity for us to re-connect and bring our dairy family together again.”
Given that Harrison and Hetherington’s annual Dairy Expo event has also unfortunately been postponed now until 2022, it is hoped that this innovative new sale will go some way to reignite excitement across the industry; albeit without the face-to-face sales that traditional live sales embody. Their Dairy Expo event is now widely recognised as the UK’s leading dedicated dairy showcase, usually attracting around 7,000 visitors from the length and breadth of the UK each year.
The auction will go live on 19 April with bidding commencing on Friday 23 April and will end of Tuesday 27 April. Full details on the Global Connection Sale can be found by following the events Facebook page or by visiting the website. For more information on the sale, Glyn can be contacted on 07711 610255, or at glyn.lucas@borderway.com.
