The RCVS ViVet innovation initiative will be holding a workshop event next month which aims to help veterinary innovators develop marketing tools and techniques for their products and services.
The “Turning ideas into innovation: Marketing masterclass” takes place on Tuesday 24 March 2020 from 10am to 5pm at the RCVS offices in Belgravia House and will be hosted by Daniel Johnson, a consultant in marketing and growth.
Anthony Roberts, RCVS Director of Leadership and Innovation, said: “Marketing is about so much more than just promoting and raising awareness of your product. It is the process through which you identify your customers, develop and deliver products they value, and build lasting relationships. Daniel is an expert in this field and will provide those attending with the tools and techniques needed to turn ideas into innovations, create value from your product or service and turn it into something that people will pay to receive.
“This course will be relevant for veterinary surgeons, veterinary nurses and any other members of the practice team at all stages of their innovation journey – from those who have the kernel of an idea, to those who want to grow their business and change minds.”
During the course of the workshop attendees will learn:
- The principles of marketing and how to apply them in your business
- How to identify and understand the needs of your target market
- How to capture and communicate the value of your innovation
- How to create message that resonate with your audience
- How to develop a brand and ensure lasting customer relationships
- How to pitch your innovation to investors
- How to develop a marketing strategy
Attendees will also be provided with tools and templates to take home and use to grow their business, a half-an-hour post event follow-up call with Daniel Johnson to answer any questions that may arise after the event, and copies of the presentations from the day.
Tickets to the event can be purchased via the event’s dedicated Eventbrite page.