Three original ranges; Veterinary Care Nutrition, Veterinary Diet and Multifunction, have been consolidated into one simplified range; Veterinary Health Nutrition.
John O’Connor, Veterinary Marketing Manager, said: “We are constantly looking to evolve our offer and provide the very best in nutrition. We have simplified our ranges making it easier to navigate and choose the right product for each cat and dog, created a new premium pack design and developed our best veterinary nutritional solutions.
“It was imperative that we worked very closely with the veterinary community in making this bold transformation so we consulted with vets and vet nurses, in addition to pet owners from across the world.”
Veterinary Health Nutrition is organised around six core pet health needs, simplifying the nutritional management of pets with the following issues; urinary, dermatology, weight management, gastrointestinal tract, vital support and health management.
The new and improved packaging has been designed to reinforce the veterinary practitioner’s expertise. It presents clear nutritional benefits, a compelling health nutrition story and easy to read feeding guidelines.
John continued: “We have been developing Veterinary Health Nutrition for over three years to ensure we provide vets with the very best nutritional solutions to answer pets’ needs. Royal Canin has 50 years’ of experience in animal nutrition, and continue to support the veterinary community by arming them with proven science and innovative nutritional solutions.”
The launch of the Royal Canin® Veterinary Health Nutrition range will begin with the Urinary products in April 2019. Further ranges will be released throughout 2019-20.
