Visitors to BETA International, sponsored by Neue Schule, in September, will be greeted by a host of new exhibitors as well as the industry’s big-name brands.
Manufacturers and suppliers have identified BETA International, taking place on 11 to 13 September at the NAEC Stoneleigh, Warwickshire, as the best place to showcase their products to UK retailers and overseas buyers, and an increasing number of them are newcomers to the exhibition.
Companies like Mānuka Vet New Zealand, who produce veterinary formulated, natural mānuka honey solutions for skin and wound care.
Managing director Ian Pryor said: “This is the first event of any kind in the United Kingdom for Manuka Vet New Zealand. We chose BETA International because the equestrian, pet and country buyer is exactly the type of discerning customer to whom we wish to market our products.”
Other new exhibitors to BETA International include Ablet Lash, Agaso Equestrian, CATAGO Equestrian, Comfy Connections, Equestrian International Products & Services, Freejumpsystem, Freerein Equipment, Henry James Saddlery, Leon Boots, Troll Outdoors, and Valley Equestrian Exports.
Marvik Ebeling, sales manager Europe for Freejumpsystem, said: “We are excited to be exhibiting at BETA International 2022 for the first time. As the world’s leading manufacturer of stirrups and airvests, we are proud to host a stand at this year’s trade event. The exhibition enables us to meet in person with retailers who are already part of the FreeJump family and welcome those who would be interested to join us.”
Troll Outdoors will be showcasing its Dexshell range of waterproof socks, gloves and hats. Director Russ Gill said the company was excited by the prospect of exhibiting at the show, adding: “We are also open to manufacturing UK-made products for BETA International visitors such as horse blankets and other items.”
Danish company CATAGO Equestrian is exhibiting at BETA International 2022 for the first time as it aims to grow distribution of its products in the UK.
“Our goal is to create high quality products, with attention to detail, that provide maximum comfort for horse and rider,” said Nana Berg Christensen, sales coordinator for CATAGO Equestrian. “These products allow horse and rider to dress and perform comfortably and effortlessly, regardless of weather conditions or season.
“Our aim at BETA International is to grow distribution of the CATAGO Equestrian brand in the UK, so our well-designed products can reach the stables of more consumers. We can meet all the needs of UK equestrian stores thanks to a wide product assortment stocked all-year. We are looking forward to meeting potential retailer partners at the show.”
Another company excited to make its first appearance at BETA International is new brand Freerein Equipment.
Matt Williams, from Freerein Equipment, said: “We are looking forward to showcasing our products designed for the hardcore equestrian – those that are out in all weathers, every day, all year round and need the right gear to keep them comfortable.
“Our ever-growing range – from gloves and socks to balms and creams – have been thoughtfully created to last in any weather, whatever country you may be in. We pride ourselves on delivering high quality equipment that actually does the job it’s supposed to do.”
Retailers and buyers wishing to register for free entry to BETA International should visit the website where a full list of exhibitors can also be found.
To find out more about exhibiting at BETA International, contact Fiona Dagger at Impact Exhibitions & Events on 01892 862848 or email fiona.dagger@impact-exhibitions.com.
