On Friday 18 March, hundreds of colleagues from across the animal health industry joined together to celebrate success at the Veterinary Marketing Association (VMA) Annual Awards event held at the Royal Lancaster Hotel London.
After not being held in person for two consecutive years, the event proved to be a phenomenal success, with attendees joining host Russell Kane for an afternoon of celebration and networking with some big laughs along the way.
Entries, finalists and winners across all categories can be viewed at on the VMA website.
A total of 22 awards were presented throughout the day, celebrating marketing success throughout 2021.
Award categories and winners
- Veterinary / Animal Health Media Advertising Award sponsored by Kynetec. Winner: NexGard COMBO “Fiercely Protective”, Boehringer Ingelheim / IGNIFI
- Farm Media Advertising Award sponsored by Farmers Weekly. Winner: Hemicell – Don’t feed the problem, Elanco / We Are MBC Ltd
- Companion Animal / Equine Consumer Media Advertising Award sponsored by Circa. Winner: Equip EHV1,4, Zoetis / TW Creative
- Advertising Campaign Award sponsored by In Practice / Vet Record. Winner: NexGard COMBO “Fiercely Protective”, Boehringer Ingelheim / IGNIFI
- Marketing Campaign Award (for companies with a UK annual turnover under £15M) sponsored by UK-Vet Publishing. Winner: VetCT, VetCT / Circa Healthcare
- Marketing Campaign Award (for companies with a UK annual turnover over £15M) sponsored by Noble Futures. Winner: Rheumocam, Chanelle Pharma / Firebelly
- Direct Mail Award sponsored by vetfile. Winner: Broadline, Boehringer Ingelheim / IGNIFI
- Detail Aid Award sponsored by Proagrica. Winner: NexGard COMBO “Fiercely Protective”, Boehringer Ingelheim / IGNIFI
- International Marketing Campaign Award sponsored by The Webinar Vet. Winner: Bovela, Boehringer Ingelheim / Noego Thinking
- Point of Sale Award sponsored by Lewis Business Media. Winner: Anti-Tox, TVM UK / Lighthouse
- Practice Marketing Award sponsored by Boehringer Ingelheim. Winner: New Practice Opening, Beacon View Vets
- Integrated Digital Campaign Award sponsored by vettimes.co.uk. Winner: MiPet Cover “Doing the #BestForPets” Campaign, CVS UK Ltd.
- Digital Innovation Award sponsored by Purple Agency. Winner: iRecall LifeCare, Virtual Recall
- PR and Social Award sponsored by vet times / vn times. Winner: Dairy hygiene production, Progiene / ABC Comms
- Face to Face Exhibition Award sponsored by BSAVA. Winner: Goddard Vet Group at London Vet Show
- Virtual / Hybrid Event Award sponsored by Cow Management. Winner: Aservo EquiHaler 3-Day Global Equine Asthma Event, Boehringer Ingelheim / Circa Healthcare
- Packaging / Application / Delivery Award sponsored by VMA. Winner: Poultry Total Hygiene Pack, Nettex
- New Product of the Year Award sponsored by CM Research. Winner: Librela, Zoetis
- Veterinary Readship 2021 Award sponsored by CM Research. Winner: NexGard Spectra, Boehringer Ingelheim
- Judges Choice Award. Winners: VetCT, VetCT and New Practice Opening, Beacon View Vets
- People Favourite Award. Winner: iConsultVet Cardiology, Swordfish Advertising
- New Marketing Talent Award sponsored by British Dairying. Winner: Nicole Hearne BA (Hons), Marketing Manager at VetCT
