BETA International to launch exciting new attractions - Veterinary Practice
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BETA International to launch exciting new attractions

BETA International is set to launch will be launching two exciting new features at this year’s exhibition

British Equestrian Trade Association (BETA) International, sponsored by Neue Schule, will be launching two exciting new features at this year’s exhibition – the New Product Showcase and New Product Awards.

These additions to the leading equestrian trade exhibition, being held at NAEC Stoneleigh on 11 to 13 September 2022, will recognise and reward the innovation and excellence shown by companies in bringing new products to market.

Seeing and touching the latest equestrian products is one of the major attractions for BETA International visitors, and the New Product Showcase will add greatly to this whole experience.

Sponsored by Shires Equestrian, the New Product Showcase is designed to help visiting retailers and buyers find the latest products to hit the industry.

Visitors will be able to view the products under eight categories: Clothing and Footwear, Feed and Supplements, General, Horsecare, Horsewear and Equipment, Pet Products, Saddlery and Tack, Safety.

An information card will be placed alongside each product, giving details of suggested retail price and stand number of the supplier.

All exhibitors are being invited to enter one product into the New Product Showcase free of charge, with additional items being charged at £150 per entry. As a stipulation the products must not have been available on the UK market at or prior to BETA International 2021, which took place on 9-11 September 2021.

To determine the winners of the eight categories of the New Product Awards, all products entered into the Showcase will be judged by a panel of retailers on the first day of the event (Sunday, 11 September).

BETA International is being organised by Impact Exhibitions and Events, whose Gordon Thomas said: “We’re really excited to be launching the New Product Showcase and New Product Awards. We know that visiting retailers and buyers want to see ‘what’s new’ and discover the bestsellers of tomorrow, and these two new attractions will help them make the right buying choices.

“From past experience, I know that winning a New Product Award can have a tremendous impact on the fortunes of a product and its supplier. It can help turn a new launch into a bestselling item in stores around the country and clinch that all-important export deal.

“One of the main reasons why the Awards are held in such high esteem is the fact they are decided by a panel of retailers, who know what it takes for a product to fly off the shelves.”

The New Product Awards, sponsored by Equestrian Trade News, will be presented in the Seminar Theatre (Hall 1) at 5.15pm on Sunday, 11 September. Exhibitors and visitors will be invited to attend and cheer on the winners.

The winning products will be displayed in a separate area opposite the New Product Showcase.

Retailers and buyers wishing to register for free entry to BETA International should visit the website where a full list of exhibitors can also be found.

To find out more about exhibiting at BETA International, contact Fiona Dagger at Impact Exhibitions and Events on 01892 862848 or email

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