Zoetis acquires veterinary engagement software company, Virtual Recall - Veterinary Practice
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Zoetis acquires veterinary engagement software company, Virtual Recall

Virtual Recall will help to educate and improve pet owner compliance and add financial benefits to the veterinary practice

Zoetis has acquired Virtual Recall, an innovative business that helps veterinary practices to improve their service offering and communication with pet owners.

“This is an exciting opportunity for Zoetis to add a new solution for veterinarians with an innovative service that will support clinics in increasing their level of compliance, education and engagement at the pet owner level,” said Jamie Brannan, Senior Vice President UK, Ireland and Nordics.

“As we expand our comprehensive offering across the continuum of care for veterinary clinics, Virtual Recall will enhance the level of pet owner services that can be offered to their pet owner customers in the UK, Australia and New Zealand,” he added.

“Our studies have shown that veterinary customers are keen to reduce administrative workload and find new ways to engage with pet owners. We believe that Virtual Recall will achieve that, helping to educate and improve pet owner compliance and adding financial benefits to the veterinary practice.”

Through this acquisition, Zoetis is able to offer veterinary customers in the UK, Australia and New Zealand a customer engagement software that improves client experience beyond the consulting room, enhances animal health and welfare, and increases profitability, while reducing workloads in the clinic.

Jamie Crittall, Co-founder, Virtual Recall adds: “As a company we’ve always been restless – constantly looking at new ways and developing new technologies in which we can drive animal healthcare compliance. Zoetis’ thoroughly well-earned reputation for always putting their customers first – wanting them to thrive and be successful – combined with a commitment to enhance the lives of people and animals, is infectious. It is a very exciting new chapter for Virtual Recall and fellow co-founder Charlie Barton and I are thrilled to continue at the helm.”

About Zoetis

Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 65 years of experience in animal health, Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2019, the company generated annual revenue of $6.3 billion with approximately 10,600 employees. For more information, visit the website.

About Virtual Recall

Virtual Recall was established by two UK veterinarians who followed a desire for a simple, cost-effective way to communicate with clients and help keep their animals as healthy as possible. Unable to find a good enough solution, they built one. Co-founders Jamie Crittall and Charlie Barton launched Virtual Recall Ltd in 2011 to offer simple, profitable client communications to other veterinarians like themselves. Their vision was, and still is, to enhance the bond between veterinarians and their clients (and their pets) by transforming client service, improving animal health and delivering extraordinary top-line profits.

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Veterinary Practice is an online knowledge and information hub for veterinary professionals across all specialties. It provides reliable, useful and interesting content, written by expert authors and covering small animal, large animal, equine and practice management sectors of the veterinary surgeon and nursing professions.

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